JT International South Africa (Pty) Ltd in Tobacco (South Africa)
JT International South Africa’s strategy is centred on increasing the shares of its brands and further penetrating cigarettes to maintain its existing customer base. With ever increasing advertising restrictions, JT International South Africa aims to increase its volume sales through increased point-of-sale promotions and initiatives. However, the company is also known to incentivise retailers to stock its products via the use of bonuses and prizes. These incentives, which include eco-tours and...
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