Ito Ya aims to build a stronger presence in the retailing of writing instruments by further developing its store- based outlets and internet operations over the forecast period. The company places a strong emphasis on promotional campaigns run via social media platforms such as Facebook, Twitter and Instagram in an effort to reach consumers across Japan and boost online sales. Ito Ya is also looking to improve sales in its store-based outlets by improving its level of customer service and the ex...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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