Irons in Japan

IRONS IN JAPAN

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Headlines

Trends

Category Data

Table 1 Sales of Irons: Volume 2011-2016

Table 2 Sales of Irons: Value 2011-2016

Table 3 Sales of Irons: % Volume Growth 2011-2016

Table 4 Sales of Irons: % Value Growth 2011-2016

Table 5 Sales of Irons by Format: % Volume 2011-2016

Table 6 NBO Company Shares of Irons: % Volume 2012-2016

Table 7 LBN Brand Shares of Irons: % Volume 2013-2016

Table 8 Distribution of Irons by Format: % Volume 2011-2016

Table 9 Forecast Sales of Irons: Volume 2016-2021

Table 10 Forecast Sales of Irons: Value 2016-2021

Table 11 Forecast Sales of Irons: % Volume Growth 2016-2021

Table 12 Forecast Sales of Irons: % Value Growth 2016-2021

Panasonic Corp in Consumer Appliances (japan)

Strategic Direction

Key Facts

Summary 1 Panasonic Corp: Key Facts

Summary 2 Panasonic Corp: Operational Indicators

Production

Competitive Positioning

Summary 3 Panasonic Corp: Competitive Position 2016

Toshiba Corp in Consumer Appliances (japan)

Strategic Direction

Key Facts

Summary 4 Toshiba Corp: Key Facts

Summary 5 Toshiba Lifestyle Products & Services Corp: Operational Indicators

Production

Competitive Positioning

Summary 6 Toshiba Corp: Competitive Position 2016

Executive Summary

Return To Growth in 2016

Diminishing Household Space

Panasonic Extends Lead

Electronics and Appliances Specialists See Dominant Share Eroded

Growing Pressure on Value-adding Innovation Over the Forecast Period

Key Trends and Developments

Ongoing Rise of Internet Retailing

Increasing Numbers of Women Entering the Workforce

Diminishing Household Size

Market Indicators

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016

Table 14 Replacement Cycles of Consumer Appliances by Category 2011-2016

Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021

Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021

Market Data

Table 17 Sales of Consumer Appliances by Category: Volume 2011-2016

Table 18 Sales of Consumer Appliances by Category: Value 2011-2016

Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016

Table 20 Sales of Consumer Appliances by Category: % Value Growth 2011-2016

Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016

Table 25 Sales of Small Appliances by Category: Volume 2011-2016

Table 26 Sales of Small Appliances by Category: Value 2011-2016

Table 27 Sales of Small Appliances by Category: % Volume Growth 2011-2016

Table 28 Sales of Small Appliances by Category: % Value Growth 2011-2016

Table 29 NBO Company Shares of Major Appliances: % Volume 2012-2016

Table 30 LBN Brand Shares of Major Appliances: % Volume 2013-2016

Table 31 NBO Company Shares of Small Appliances: % Volume 2012-2016

Table 32 LBN Brand Shares of Small Appliances: % Volume 2013-2016

Table 33 Distribution of Major Appliances by Format: % Volume 2011-2016

Table 34 Distribution of Small Appliances by Format: % Volume 2011-2016

Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021

Table 36 Forecast Sales of Consumer Appliances by Category: Value 2016-2021

Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021

Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021

Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021

Table 43 Forecast Sales of Small Appliances by Category: Volume 2016-2021

Table 44 Forecast Sales of Small Appliances by Category: Value 2016-2021

Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021

Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021

Sources

Summary 7 Research Sources

Irons in Japan

Irons volumes fell by 4% in 2016 to reach 1.4 million units sold. In Japan, so-called “wrinkle-free” shirts are commonly worn by businessmen to remove the need to iron shirts on a daily basis. Manufacturers offer steamers, which are smaller in size and easier to use on a daily basis, as a counter measure to the weakening demand for irons in general.

Euromonitor International's Irons in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Irons market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.