Irons in Hungary
As a relatively saturated category, with a household penetration rate of 86%, retail volume sales of irons grew by 2% in 2016. The increasingly hectic lifestyles of housewives and the rising penetration of drying machines also limited the growth in retail volume sales of irons in Hungary.
Euromonitor International's Irons in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- IRONS IN HUNGARY
- Euromonitor International
- November 2016
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Category Data
- Table 1 Sales of Irons: Volume 2011-2016
- Table 2 Sales of Irons: Value 2011-2016
- Table 3 Sales of Irons: % Volume Growth 2011-2016
- Table 4 Sales of Irons: % Value Growth 2011-2016
- Table 5 Sales of Irons by Format: % Volume 2011-2016
- Table 6 NBO Company Shares of Irons: % Volume 2012-2016
- Table 7 LBN Brand Shares of Irons: % Volume 2013-2016
- Table 8 Distribution of Irons by Format: % Volume 2011-2016
- Table 9 Forecast Sales of Irons: Volume 2016-2021
- Table 10 Forecast Sales of Irons: Value 2016-2021
- Table 11 Forecast Sales of Irons: % Volume Growth 2016-2021
- Table 12 Forecast Sales of Irons: % Value Growth 2016-2021
- Executive Summary
- the Suspension of the Otthon Melege Programme Slows Retail Volume Sales Growth
- New Authorisation Process for Split Air Conditioners Discourages Consumers
- Mid-priced and Premium Brands Strengthen Their Positions
- Specialist Retailers Benefit From the State Support Programme
- More Moderate Retail Volume Sales Growth Is Expected Over the Forecast Period
- Key Trends and Developments
- Sales Staff and Services Consolidate the Leadership of Specialist Retailers
- Only the Most Affluent Consumers Demand Smart Appliances
- Rising Number of One-person Households Impacts Consumer Appliances in Hungary
- Market Indicators
- Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
- Table 14 Replacement Cycles of Consumer Appliances by Category 2011-2016
- Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
- Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
- Market Data
- Table 17 Sales of Consumer Appliances by Category: Volume 2011-2016
- Table 18 Sales of Consumer Appliances by Category: Value 2011-2016
- Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
- Table 20 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
- Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
- Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
- Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
- Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
- Table 25 Sales of Small Appliances by Category: Volume 2011-2016
- Table 26 Sales of Small Appliances by Category: Value 2011-2016
- Table 27 Sales of Small Appliances by Category: % Volume Growth 2011-2016
- Table 28 Sales of Small Appliances by Category: % Value Growth 2011-2016
- Table 29 NBO Company Shares of Major Appliances: % Volume 2012-2016
- Table 30 LBN Brand Shares of Major Appliances: % Volume 2013-2016
- Table 31 NBO Company Shares of Small Appliances: % Volume 2012-2016
- Table 32 LBN Brand Shares of Small Appliances: % Volume 2013-2016
- Table 33 Distribution of Major Appliances by Format: % Volume 2011-2016
- Table 34 Distribution of Small Appliances by Format: % Volume 2011-2016
- Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
- Table 36 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
- Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
- Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
- Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
- Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
- Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
- Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
- Table 43 Forecast Sales of Small Appliances by Category: Volume 2016-2021
- Table 44 Forecast Sales of Small Appliances by Category: Value 2016-2021
- Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
- Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
- Sources
- Summary 1 Research Sources