Electric steamers led growth in irons in 2016 thanks to their great convenience and the ease with which they can remove wrinkles while providing gentler care to garments. Meanwhile, steam from electric steamers can also sanitise clothing and remove odours as well. Furthermore, as steam is used to remove wrinkles, less energy is required than with traditional irons. As a result, electric steamers are increasingly popular among average households, leading growth in the area.
Euromonitor International's Irons in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Irons market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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