From 2010, the positive economic outlook drove more consumers to pay to access services that they once performed at home, such as professional laundry/ironing. However, the deterioration of the macroeconomic conditions at the end of the review period made consumers more conservative about their expenditure, and as a consequence, many decreased the frequency of use of such professional services. Sales of irons were positively impacted, and the category managed to post a 1% volume increase during...
Euromonitor International's Irons in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Irons market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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