Irex de Costa Rica SA in Home Care (Costa Rica)
Local manufacturer Irex de Costa Rica SA is expected to remain focused on taking advantage of its large scale operations to continue targeting a broad base of lower- and mid-end local buyers. It will look to keep its value-for-money proposals within the most traditional home care categories, including powder laundry detergents, dishwashing and bleach.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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