Internet Retailing in Latin America
While Latin America’s internet retailing market is still nascent, growth is strong, particularly in markets which have not experienced deep economic crises. Marketplaces and cross-border transactions are two characteristics of the channel in this region. The competitive landscape remains very fragmented, though less so in countries in earlier stages of internet retailing development.
Euromonitor International's Internet Retailing in Latin America global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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