Internet Retailing in India
Omnichannel retailing will continue to be the most successful strategy used by online retailers. The importance of having a physical store was evident from the success of online retailers which set up offline stores from 2015. Their bricks-and-mortar stores helped even the most sceptical consumers to develop a certain level of trust in the channel, as they could touch and feel products before placing an order. This was exemplified by Pepperfry.com, Nykaa.com, Zivame.com and Babyoye.com, amongst...
Euromonitor International's Internet Retailing in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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