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Internet Retailing in Guatemala

Internet Retailing in Guatemala

Internet retailing is the strongest growing retailing channel in Guatemala in 2017. However, it is still a very incipient category with a minor share of total retailing. Currently, internet retailing is more prominent in the upper end of the market where consumers have higher disposable incomes, access to credit cards and higher education levels to understand and use the internet for retailing purposes. The upper end of the market is also strongly influenced by the US when it comes to fashion an...

Euromonitor International's Internet Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


INTERNET RETAILING IN GUATEMALA
Euromonitor International
January 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Strong Double-digit Growth in Internet Retailing
Internet Retailing Faces Strong Barriers To Reach A Wider Consumer Base
Domestic Internet Retailing Is Very Small in Guatemala
Competitive Landscape
Internet Retailing Is Highly Fragmented
Services Are Stronger in Internet Retailing
Social Media Pages Have Become An Emerging Business in Guatemala
Channel Data
Table 1 Internet Retailing by Category: Value 2012-2017
Table 2 Internet Retailing by Category: % Value Growth 2012-2017
Table 3 Internet Retailing Forecasts by Category: Value 2017-2022
Table 4 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Executive Summary
Retailing Registers Positive Performance in 2017
Internet Retailing Is the Most Dynamic Channel in Terms of Value Growth
Grocery Retailers and Non-grocery Specialists Post Positive Growth
Wal-mart Centroamérica SA Leads Retailing in Guatemala
Positive Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Retailing GBO Company Shares: % Value 2013-2017
Table 14 Retailing GBN Brand Shares: % Value 2014-2017
Table 15 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 16 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 18 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 19 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 20 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 21 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 22 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 24 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 25 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 26 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 27 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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