IKEA’s ability to replicate its business model worldwide enables the company to compete in a highly fragmented home furnishings market. IKEA affordable and modern design appeals to a wide range of consumer demographics, leading IKEA to expand its geographic reach at a fast-pace and to maintain its leadership in mature markets where home furnishings sales are slowing down. Extending online presence and developing further complementary activities would strengthen IKEA dominating position.
Euromonitor International's Inter Ikea Systems BV in Home and Garden (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home and Garden market. The report examines the company’s performance by region and category, it’s brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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