Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)
Mengniu has adhered to a strategy of “vertical flattening, horizontal integration, function optimization and enhancement in various regions”, and accelerated the progress of the RTM (Route to Market) project launched during the year. Mengniu continues to use the distributor model as the core sales operation model, enhancing distributors’ direct control over the retail end; meanwhile, gradually increasing the volume sales contributed by the sales company model and CBU (Central Business Unit)...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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