Across much of the developed world, liquid detergents are now the predominant detergent used in laundry. However, growth is now relatively weak as the category matures and consumers switch to detergent tablets. Strong competition means there is much product development and this is creating opportunities for innovative ingredients. Developing countries are beginning to switch to liquid, but the category remains small. These issues along with other key trends are discussed in this report.
Euromonitor International's Ingredients Trends in Liquid Detergents global briefing offers a comprehensive guide to the Ingredients market at an international level. It highlights the major drivers behind ingredient supply and demand, provides detailed analysis of the individual ingredient categories and the product categories they are used in. It also examines regional prospects, highlighting opportunities and challenges in ingredient usage.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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