Industrias Licoreras de Guatemala SA in Alcoholic Drinks (Guatemala)
Over the forecast period, Industrias Licoreras de Guatemala SA (ILG) will work to strengthen its leading positions in Guatemalan spirits and RTDs/high-strength premixes by introducing new products, expanding its distribution network and increasing promotional support for its existing brands. In spirits, the company is expected to focus on introducing new flavoured products that appeal to key consumer groups such as women and young adults, as well as new premium imported brands. Similarly, the co...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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