Increasing consumer education about incontinence problems and the gradually changing perception about the use of incontinence products benefited the category’s sales in 2015. While many Lithuanians are still not eager to talk about incontinence problems and are sceptical about using incontinence products, the situation is improving. Also, the rising disposable income stimulated the performance of the category as more people could afford the relatively expensive incontinence products in 2015.
Euromonitor International's Incontinence in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Incontinence market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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