Marketing to Inbound Travellers: Strategies For Canadian Retailers
The number of inbound travellers to Canada is expected to post strong performance over the next five years. In light of the weak Canadian dollar, this growth will be particularly relevant among consumers who seek to do significant shopping while travelling. Canadian retailers can differentiate themselves by building brand recognition abroad, tailoring in-store services to suit inbound travellers, and maintaining engagement once travellers return home.
Euromonitor International's Marketing to Inbound Travellers: Strategies For Canadian Retailers global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market – be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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