Imperial Brands in Tobacco (World)
Imperial Brands is the fourth largest international tobacco company and the leader in OTP. The company is particularly vulnerable to the ongoing cigarette volume drops worldwide as its sales are centred in quickly declining developed markets. The recent acquisition in the US provides Imperial with an immediate strategic growth opportunity, but the lack of heat not burn product can be a significant weakness in the future.
Euromonitor International’s Imperial Brands in Tobacco (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tobacco industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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