Ikea Italia Retail Srl in Retailing (Italy)
In 2016, Ikea Italia Retail opened three pick-up points in Italy, two in Sardinia where the company does not have any outlets, and one in Rome, where one part of the store is dedicated to collections and the other part to sales. The company is working to retain those customers it attracted during the recession via its low prices. To do this, it is trying to reach out to the largest number of consumers possible via all media, while in order to improve its margins the company has started offering...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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