Ikea Deutschland GmbH & Co KG in Retailing (Germany)

Ikea Deutschland GmbH & Co KG in Retailing (Germany)

Ikea Deutschland, the leading player in homewares and home furnishing stores in Germany in 2016, has maintained its leading position by continuing to focus on its distinctive outlet concept and a good price-quality ratio. However, to move with the times and maintain its position, Ikea has adopted a multi-channel approach, also offering its products online. Furthermore, its existing stores are regularly modified to meet consumers’ changing demands, while the company constantly alters its product...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
December 2016
Strategic Direction
Company Background
Digital Strategy
Summary 1 Ikea Deutschland GmbH & Co KG: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 IKEA Deutschland GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 3 Ikea Deutschland GmbH & Co KG: Competitive Position 2016

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