Ikea Deutschland GmbH & Co KG in Home and Garden (Germany)
Ikea Deutschland recorded a successful year in the German market in 2016, with a significant increase in its value sales. The retail giant has put an increasing emphasis on its multi-channel strategy by combining its stationery stores with its online shop, so that customers are now able to make purchases online and pick up the products at any of the 51 IKEA stores.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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