Ichitan Group PCL in Soft Drinks (Thailand)
As RTD tea in Thailand suffered from a decline in sales due to economic slowdown towards the end of the review period, Ichitan Group is expected to spend more resources to diversify into other markets, such as Indonesia and Singapore, and to build a stronger regional presence. In the domestic market, the company plans to maintain profitability by minimising costs through higher utilisation of production capacity, for example, by producing more brands under OEM contracts and by launching new beve...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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