Ice cream sales were driven by the trend towards indulgence in 2014. Consumers sought ways to indulge themselves, which ice cream provided. The trend was fuelled by companies, such as Unilever, as it placed strong emphasis on indulgence, for example with its Magnum campaign. Above all, Dutch consumers sought flavour in ice cream. Although the economic crisis in general led consumers to refrain from products perceived as luxury, they turned to ice cream when seeking comfort and wishing to...
Euromonitor International's Ice Cream in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Ice Cream market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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