Ice Cream and Frozen Desserts in Western Europe
With sales of over USD20 billion, Western Europe is the biggest ice cream and frozen desserts market in the world. However, 2016 saw lacklustre growth as a result of shrinking sales in Italy, the region’s biggest market. That said, there are opportunities both at category and market level. Turkey, Spain and France are the markets to watch, and frozen yoghurt and take-home dairy ice cream the categories to watch, with off-season promotions and premium variants helping to drive growth.
Euromonitor International's Ice Cream and Frozen Desserts in Western Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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