Ice Cream and Frozen Desserts in Malaysia

Ice Cream and Frozen Desserts in Malaysia

New flavour launches in 2020 are expected to be in line with the premiumisation trend, offering consumers a sensory experience in each mouthful. As consumers’ tastes become more sophisticated, the demand for premium and quality impulse ice cream in exotic flavours increases.

Euromonitor International's Ice Cream and Frozen Desserts in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Ice Cream and Frozen Desserts in Malaysia
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Premiumisation of new launches will cater to Malaysians’ increasingly sophisticated taste
The expansion of convenience stores is expected to boost sales of impulse ice cream
The impact of COVID-19 is expected to hit ice cream value sales hard
RECOVERY AND OPPORTUNITIES
The popularity of niche, local and artisanal ice cream is expected to grow into the forecast period
Take-home dairy ice cream is likely to continue to see strong sales into the forecast period, with the lower price point attracting recession hit consumers
Premium ice cream players are likely to turn to foodservice channels, though this may be slowed by the impact of COVID-19
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 6 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 7 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 9 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 10 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 11 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 12 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 13 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 14 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 15 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 16 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 17 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 18 Distribution of Ice Cream by Format: % Value 2015-2020
Table 19 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 20 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 21 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 22 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 23 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

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