Ice Cream and Frozen Desserts in Kenya

Ice Cream and Frozen Desserts in Kenya

Ice cream retail volume sales will decline as a result of COVID-19. Snacks, and ice cream in particular, rely on impulse buys to generate retail volume sales. However, due to social distancing measures throughout Kenya, impulse buys will decrease, leading to a decline in retail volume sales of ice cream. As consumers face increasing economic uncertainty, we can also expect to see slow recovery, with consumers diverting their disposable income to essential products and avoiding purchasing unneces...

Euromonitor International's Ice Cream and Frozen Desserts in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Ice Cream and Frozen Desserts in Kenya
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
COVID-19 will reduce ice cream retail volume sales, as impulse purchases decline
Manufacturers will focus on flavour innovation and offer a wider range of pack sizes in 2020
Local brands will be under pressure from international manufacturers in 2020, though Glacier Products will still lead
RECOVERY AND OPPORTUNITIES
Supermarkets will remain the most popular method of distribution into the forecast period
Ice cream is likely to witness increasing segmentation into the forecast period
Informal producers will take growing retail volume share into the forecast period
CATEGORY DATA
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 7 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 8 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 10 Distribution of Ice Cream by Format: % Value 2015-2020
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

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