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Ice Cream and Frozen Desserts in Kenya

Ice Cream and Frozen Desserts in Kenya

In 2019, ice cream remained one of the best performing snacks categories in Kenya. While ice cream was once seen as a product mainly for special occasions such as birthdays and other celebrations, it is now benefiting from becoming a more frequent snack or treat. Ongoing urbanisation and rising disposable incomes, especially in cities such as Nairobi, Mombasa and Kisumu, are supporting an increase in home consumption, along with a high birth rate, with children being some of the heaviest consume...

Euromonitor International's Ice Cream and Frozen Desserts in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Ice Cream and Frozen Desserts in Kenya
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ice Cream Benefiting From No Longer Being Seen As Just An Occasional Treat
Healthier Ice Cream and Artisanal Offerings Growing in Popularity
Ice Cream Retail Sales Largely in the Hands of Modern Grocery Retailers
Competitive Landscape
Glacier Products and Other Domestic Players Still Strong in Ice Cream
Manufacturers Focus on Flavour Innovation and Offering A Wider Range of Pack Sizes
Category Witnessing Increasing Segmentation
Category Data
Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 10 Distribution of Ice Cream by Format: % Value 2014-2019
Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Executive Summary
Healthy Growth Recorded in 2019 Despite Tough Trading Conditions
Growing Middle Class Helps Sustain Growth As Threats of Food Shortages Persist
Packaged Food Remained Competitive With A Mix of Local and International Players
Value for Money Drives Growth of Modern Retailing in 2019
Expansion of Middle Class Set To Boost Demand for Packaged Food
Foodservice
Sales To Foodservice
Category Data
Table 15 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 19 Sales of Packaged Food by Category: Volume 2014-2019
Table 20 Sales of Packaged Food by Category: Value 2014-2019
Table 21 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 22 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 23 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 24 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 25 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 26 Distribution of Packaged Food by Format: % Value 2014-2019
Table 27 Distribution of Packaged Food by Format and Category: % Value 2019
Table 28 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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