Ice Cream and Frozen Desserts in Belarus
Generally, Belarusians of all ages like ice cream, which is particularly popular during the spring and summer. Ice cream and frozen desserts therefore continued to see strong retail current value and volume growth in 2019. In Belarus, companies activate their advertising campaigns ahead of the summer, increasing their product variety in local retail. Players adapt to low disposable incomes by offering small pack sizes of impulse ice cream with unit prices below BYN1. Ice cream is also considered...
Euromonitor International's Ice Cream and Frozen Desserts in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Frozen Desserts, Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Ice Cream and Frozen Desserts in Belarus
- Euromonitor International
- August 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Strong Growth, As Ice Cream Maintains Its Appeal To All Age Groups
- Segmentation Increases To Attract Different Consumer Groups
- New Product Developments Include Alcoholic Ice Cream and Non-melting Warm Ice Cream
- Competitive Landscape
- Three Local Players Lead With Their Economy Portfolios and Significant Shelf Space
- Modern Retail Expansion Prompts Move From Traditional To Modern Grocery Retailers
- Economising Increases the Popularity of Private Label Ice Cream
- Category Data
- Table 1 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
- Table 2 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
- Table 3 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
- Table 4 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
- Table 6 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
- Table 7 NBO Company Shares of Ice Cream: % Value 2015-2019
- Table 8 LBN Brand Shares of Ice Cream: % Value 2016-2019
- Table 9 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
- Table 10 Distribution of Ice Cream by Format: % Value 2014-2019
- Table 11 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
- Table 12 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
- Table 13 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
- Table 14 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
- Executive Summary
- Stronger Economy and New Product Developments Stimulate Growth
- Consumer Trends Affect Packaged Food, With Players Trying To Adapt Accordingly
- High Fragmentation and Strong Competition Between Foreign and Local Players
- Modern Grocery Retailers Continues To Expand As the Competition Intensifies
- Positive Outlook Due To A Stronger Economy
- Foodservice
- Sales To Foodservice
- Category Data
- Table 15 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
- Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
- Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Market Data
- Table 19 Sales of Packaged Food by Category: Volume 2014-2019
- Table 20 Sales of Packaged Food by Category: Value 2014-2019
- Table 21 Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 22 Sales of Packaged Food by Category: % Value Growth 2014-2019
- Table 23 GBO Company Shares of Packaged Food: % Value 2015-2019
- Table 24 NBO Company Shares of Packaged Food: % Value 2015-2019
- Table 25 LBN Brand Shares of Packaged Food: % Value 2016-2019
- Table 26 Penetration of Private Label by Category: % Value 2014-2019
- Table 27 Distribution of Packaged Food by Format: % Value 2014-2019
- Table 28 Distribution of Packaged Food by Format and Category: % Value 2019
- Table 29 Forecast Sales of Packaged Food by Category: Volume 2019-2024
- Table 30 Forecast Sales of Packaged Food by Category: Value 2019-2024
- Table 31 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Table 32 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
- Definitions
- Sources
- Summary 1 Research Sources