The seasonal character of ice cream sales is very strong in Belarus. Ice cream consumption typically increases during the hot summer season. Ice cream is the product that benefits the most from high temperatures in the summer. This is why the key players are involved in ice cream promotional and advertising activities mainly in the summer season and just prior to it. Consumers continued to show interest in ice creams recipes from the days of the Soviet Union. The majority of consumers consider...
Euromonitor International's Ice Cream in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Ice Cream market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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