Icash Co Ltd in Financial Cards and Payments (Taiwan)
Icash is expected to work with President Chain Store Corp to maintain strong incentives to encourage card usage both in and outside of 7-Eleven outlets. It is crucial for the company to continue to generate a high level of interest in Icash. With many users being younger consumers its appeal extends beyond simple points, and relevant promotional strategies must be designed to target this group.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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