ITC Ltd in Packaging Industry (India)
ITC is working towards developing and promoting a shelf-ready packaging solution for consumer goods, whereby the pack itself turns into a retail shelf. The company claims this solution will help to reduce retailers’ investment on setting up shelves, will optimise space and attract consumers’ attention. The company plans to pitch this product to the fast-moving consumer goods companies for which it undertakes packaging, both domestically as well as internationally.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
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