IKEA AG in Retailing (Switzerland)
IKEA offers functional furniture at affordable prices. The retailer is expected to continue deploying its core strategy in Switzerland by remaining focused on offering a wide product range and catering for various different lifestyles and consumer needs whilst maintaining its aggressive pricing policy. However, its future expansion in Switzerland is threatened by the opposition of interest groups and the limited availability of suitable locations for its vast retail outlets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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