Hypermarkets in Brazil

Hypermarkets in Brazil

Brazil was strongly impacted by an economic crisis in 2014, which led to many local consumers reducing their spending and adapting their shopping habits. Under this scenario, price-sensitive consumers searched for channels that could offer more competitive pricing for their grocery shopping such as atacarejos, which are a hybrid of hypermarkets and cash and carry outlets included under warehouse clubs. Although both formats offer a wide assortment of products at discounted prices, atacarejos ben...

Euromonitor International's Hypermarkets in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hypermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Hypermarkets in Brazil
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Price-sensitive consumers could maintain frugal spending habits, choosing atacarejos over hypermarkets
Competition from opposing formats compounded hypermarkets’ performance towards end of review period
Improving sales performance for hypermarkets moving forwards as players look to offer innovation and differentiation to attract consumers
COMPETITIVE LANDSCAPE
Carrefour strengthens leadership of hypermarkets by focusing on greater transparency in production process
Extra looks to innovative concept in São Paulo by offering combination of its retailing solutions
Local ownership leads to improving Wal-Mart Brasil’s fortunes
CHANNEL DATA
Table 1 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 2 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 3 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 4 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 5 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 6 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 7 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 8 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
EXECUTIVE SUMMARY
Consumers slowly regain confidence in economy, leading to improving sales for retailing in Brazil
Ongoing strong performance for warehouse clubs due to popularity of atacarejos
Black Friday continues to consolidate its position as significant retailing event in Brazil
Increasing importance of retailers adopting omnichannel strategy to widen consumer reach
Click-and-collect services continue to gain momentum as solution to delivery problems for consumers shopping online
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 9 Cash and Carry Sales: Value 2014-2019
Seasonality
Semana do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday
Payments and delivery
Emerging business models
MARKET DATA
Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 12 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 14 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 16 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 18

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