Hypermarcas SA in Consumer Health (Brazil)
Hypermarcas has been totally focused on its activities in consumer health and the wider pharmaceuticals industry since December 2015, when it was announced that the company’s beauty and personal care divisions had been sold to Coty Inc in an acquisition was B$3.8 billion. The company’s preservatives unit was also sold to Reckitt Benckiser for B$675 million at the same time. The funds generated through these transactions are to be strategically invested in the company’s expansion in the pharmaceu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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