To ensure future success and further high single-digit value growth over the forecast period, Hugo Boss has identified multiple areas for improvement. One of its main strategic goals is to strengthen its core Boss brand. In addition, it will focus on enhancing its presence in womenswear, with shoes and accessories being a key target area. It will also seek to improve its product portfolio, distribution and communication, adopting an omni-channel approach in order to reach a wider audience.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Apparel and Footwear market;
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Use five-year forecasts to assess how the market is predicted to develop.
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