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Why Household Insights Matter For Business Strategy

Why Household Insights Matter For Business Strategy
Households worldwide are being influenced by global factors, such as urbanisation, ageing and digitalisation, thereby creating conditions for new consumer trends and behavioural patterns. This Strategy Briefing will explain why comprehending households data is key in being able to pinpoint target audiences and adapt to changes as they occur. You will find case studies inside that focus on household-led trends and company examples of adapting to such shifts.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Why Household Insights Matter For Business Strategy
Euromonitor International
September 2018
Introduction
Household Insights Answer Critical Business Questions
Conclusion

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