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Hot Drinks in Morocco

Hot Drinks in Morocco

In 2017, the Moroccan hot drinks market continued to register solid retail volume and current value growth, while volume growth in the foodservice channel was even stronger. Sales continued to be dominated by tea thanks to a strong tea-drinking culture in the country. However, coffee remained by far the best performing category, with sales driven in particular by fresh ground coffee pods, which posted another year of strong double-digit growth in both retail volume and current value terms, albei...

Euromonitor International's Hot Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOT DRINKS IN MOROCCO
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Hot Drinks Continues To Perform Well in 2017 in Both Retail Volume and Current Value Terms
New Product Development Being Driven by the Health and Wellness Trend
Manufacturers of Other Hot Drinks Targeted at Children Respond To Increasing Health Concerns
Growth of the Foodservice Channel Helps To Drive Overall Sales
Hot Drinks Expected To Post A Stronger Performance Over the Forecast Period
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 9 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 10 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 11 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 12 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 13 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 14 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 15 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 16 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 18 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 22 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 24 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 26 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Fresh Ground Coffee Pods Achieves the Strongest Retail Volume and Value Growth
Fresh Coffee Dominates Sales
Health and Wellness Trend Could Pose A Threat To Coffee Over the Long Term
Competitive Landscape
Leading Player Nestlé Further Gains Value Share Thanks To the Increasing Penetration of Its Nespresso Brand
Cafés Sahara Competes Through Low Prices, Leading the Category in Retail Volume Terms
Category Data
Table 27 Retail Sales of Coffee by Category: Volume 2012-2017
Table 28 Retail Sales of Coffee by Category: Value 2012-2017
Table 29 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 30 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 31 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 32 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 33 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 34 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 35 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 38 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 39 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
Headlines
Prospects
Tea Benefits From the Growing Health and Wellness Trend
Tea Still Offers Room for Innovation Despite Being A Mature Category
Competitive Landscape
Unilever Maghreb Competes in Niche But Growing Categories
Other Tea Category in the Hands of Three Big Players
Category Data
Table 40 Retail Sales of Tea by Category: Volume 2012-2017
Table 41 Retail Sales of Tea by Category: Value 2012-2017
Table 42 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 43 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 45 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 46 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 47 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 49 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Health and Wellness Trend Impacting the Category
Category Benefits From A Strong Birth Rate
Competitive Landscape
Nestlé Maroc Leads Chocolate-based Flavoured Powder Drinks
Aiguebelle the Strongest Local Player
Category Data
Table 50 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 51 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 52 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 53 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 55 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 59 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

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