In 2017, players continued to conduct price promotions and launch value pack sizes, catering to price-conscious consumers. For instance, the Milo 3-in-1 18-stick pack size offered an additional three sticks, whereas Vico 3-in-1 15-stick packs were offered at a promotional price in modern grocery channels. With intense price rivalry amongst players, this resulted in some players losing competitiveness, as well as recording lower retail value shares in 2017.
Euromonitor International's Other Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Other Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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