Other Hot Drinks in Kenya

Other Hot Drinks in Kenya

Other hot drinks in Kenya continued to record a strong performance in 2019, driven primarily by ongoing rising demand for the larger category of malt-based hot drinks. The latter is considered by many Kenyans to be healthier than chocolate-based flavoured powder drinks in terms of sugar content. In addition, it is often believed to be an appetising alternative to high-calorie soft drinks. The higher unit price of malt-based hot drinks continued to support strong current value growth in 2019, a t...

Euromonitor International's Other Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Other Hot Drinks in Kenya
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ongoing Positive Performance Driven by Healthier Perception of Malt-based Hot Drinks
Producers Look To Change Negative Image of Chocolate-based Flavoured Powder Drinks
Greater Exposure Through Modern Grocery Retailers and Various Pack Sizes Will Continue To Support Ongoing Demand
Competitive Landscape
Nestlé Retains Dominance, Though Main Competitors Lose Share To Smaller Players
In-store Merchandising and Discounts Widely Employed by Players To Push Volume Sales
Social Media Platforms Allow Brands To Actively Engage With Target Audience
Category Data
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
Executive Summary
Strong Performance for Hot Drinks Supported by Urbanisation and Rising Incomes
Producers Look To Utilise A Number of Marketing Strategies To Attract Consumers
Leading Players Come Under Pressure From Smaller Dynamic Players As Competitive Landscape Intensifies
Players Look To Functionality and Health-positioned Products To Offer Differentiation
Growth for Hot Drinks As Increasingly Confident Consumers Continue To Embrace Café Culture, While Retail Will Benefit From Expansion of Modern Grocery Retailers
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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