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Other Hot Drinks in Kenya

Other Hot Drinks in Kenya

In 2017, manufacturers sought to target lower-income households by offering their products in smaller pack sizes, largely for sale in dukas in less urbanised areas. Nestlé, for example, offered its Milo brand in a 10g pack for KES10. Furthermore, with regard to larger volumes, products were packaged in tins or soft packs so as to offer consumers more choice depending on their budget.

Euromonitor International's Other Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


OTHER HOT DRINKS IN KENYA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Manufacturers Introduce More Affordable Pack Sizes To Target Lower-income Consumers
Reformulation of Brands To Appeal To Changing Consumer Preferences
the Government and Manufacturers Seek To Better Educate Consumers About the Importance of A Balanced Diet
Competitive Landscape
Health Awareness Campaigns Become More Evident
Consumers Seek Value for Money
Premiumisation Driven by Niche Consumer Needs
Category Data
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Executive Summary
Hot Drinks in Kenya Records Moderate Volume Growth in 2017
Coffee and Tea Become Fashionable Beverages Among Young Consumers
Nestlé Remains A Leading Player Thanks To Its Strength in Instant Coffee and Other Hot Drinks
Speciality Teas Emerge
Volume Sales Expected To Continue To Rise Over the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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