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Hot Drinks in Kenya

Hot Drinks in Kenya

Although Kenya is predominantly a tea-drinking nation, it is witnessing a steady rise in coffee consumption among mid-income groups as these consumers have become more sophisticated, viewing the coffee culture as an opportunity to socialise. Tea, on the other hand, recorded slightly slower volume growth than coffee, with sales fuelled by healthier variants such as fruit/herbal teas.

Euromonitor International's Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOT DRINKS IN KENYA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Hot Drinks in Kenya Records Moderate Volume Growth in 2017
Coffee and Tea Become Fashionable Beverages Among Young Consumers
Nestlé Remains A Leading Player Thanks To Its Strength in Instant Coffee and Other Hot Drinks
Speciality Teas Emerge
Volume Sales Expected To Continue To Rise Over the Forecast Period
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Number of Coffee Drinkers on the Rise
Private Equity Firms Start To Show An Interest in Coffee Companies
Coffee Companies Seeking To Better Educate Consumers
Competitive Landscape
Coffee Shop Culture Supported by Increasing Consumer Sophistication
Brand Manufacturers Use Street Marketing To Engage With Consumers
Nestlé Reformulates Its Nescafé 3-in-1 Variant
Category Data
Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Increasingly Seeking Teas With Health Benefits
Local Black Tea Expected To Remain A Favourite
Manufacturers Introduce New Pack Designs and Improve Labelling
Competitive Landscape
Manufacturers Seek To Target Younger Consumers
Growing Demand for Healthier Teas
Domestic Players Seek To Increase the Offer of Local Premium Teas
Category Data
Table 35 Retail Sales of Tea by Category: Volume 2012-2017
Table 36 Retail Sales of Tea by Category: Value 2012-2017
Table 37 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers Introduce More Affordable Pack Sizes To Target Lower-income Consumers
Reformulation of Brands To Appeal To Changing Consumer Preferences
the Government and Manufacturers Seek To Better Educate Consumers About the Importance of A Balanced Diet
Competitive Landscape
Health Awareness Campaigns Become More Evident
Consumers Seek Value for Money
Premiumisation Driven by Niche Consumer Needs
Category Data
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

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