In Japan, consumers are experiencing busier lifestyles and therefore have less time to prepare food or drinks at home. Hence, they increasingly seek hot drinks via foodservice while on the go. Coffee consumption, in particular, is growing faster in foodservice than in retail. The rise of dual-income households benefits this trend. Hot tea is facing a consumer migration towards RTD tea, which is more convenient and portable than tea brewed at home.
Euromonitor International's Hot Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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