Hot drinks except for tea have a low base in Iran – a key motive for rapid growth in 2016. However, general stagnation in the Iranian economy and its consequences such as a high rate of unemployment caused purchasing power to decline, which negatively impacted the performance of more modern hot drinks such as coffee. Tea, however, enjoys a high level of penetration, with estimated per capita consumption of 1kg. Lower purchasing power made consumers of tea opt for cheaper options and thus become...
Euromonitor International's Hot Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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