Hot Drinks in Guatemala


Attention: There is an updated edition available for this report.

Hot Drinks in Guatemala

Traditional tastes and population growth continue to drive hot drinks. Coffee remains the most popular of the categories, with tea weak in comparison. However, premiumisation trends and consumer demand for artisanal ‘experiences’ in foodservice, are being seen in both coffee and tea, which are driving some innovation in both categories. Other hot drinks remains dominated by traditional tastes for the health and wellbeing properties of atoles (other plant-based hot drinks), along with flavoured p...

Euromonitor International's Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Hot Drinks in Guatemala \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nEXECUTIVE SUMMARY
Traditional tastes and population growth continue to drive hot drinks, as premiumisation is seen to boost growth
Consumers seeking artisanal experiences and speciality drinks drive growth in premiumisation
Leading players continue to dominate, although competition is seen as more affordable options appeal to price-sensitive consumers
Some innovation seen as players respond to consumer trends across both higher and lower income brackets
Hot drinks to benefit from growing competition and launch of more sophisticated products
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Coffee tradition remains strong across all socioeconomic groups, due to wide range of products to suit all pockets
Increasingly sophisticated tastes of consumers drive premiumisation in coffee
Consumers happy to pay higher prices for “coffee experiences” in foodservice
COMPETITIVE LANDSCAPE
Tostaduría Café León continues to lead coffee in current value terms in 2019
Domestic brands maintain a strong presence, thanks to traditional production of coffee in the regions
Competition heats up as players aim to appeal to those enjoying speciality coffee in foodservice
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2014-2019
Table 27 Retail Sales of Coffee by Category: Value 2014-2019
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 29 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 30 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 31 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Chocolate-based flavoured powder drinks’ success linked to population growth and treat appeal
Traditionally-made hot chocolate wins experience-seeking foodservice consumers with its artisanal style and distinctive taste
Atoles continue to dominate category, as consumers are drawn to health and wellbeing properties
COMPETITIVE LANDSCAPE
Central de Alimentos continues to lead due to continuous launch of new products, as Choco Panda steps up its game to compete
Nestlé’s Milo performing almost as well as Nesquik, thanks to FC Barcelona partnership
Swiss Miss continues to appeal to higher-income consumers with its premium style, but remains a niche product due to pricing
CATEGORY DATA
Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Widening range of tea options boosts interest from consumers and new development is likely, but tea still remains weak in comparison to coffee
Premiumisation seen in tea as producers appeal to a niche, high end consumer base
Perceived health benefits continue to attract consumers to tea
COMPETITIVE LANDSCAPE
Unilever continues to lead in tea thanks to popularity of Lipton brand
Herbalife appeals to health-conscious consumers to remain in second place in current value share in tea
Wal-Mart launches private label tea to appeal to price-sensitive consumers
CATEGORY DATA
Table 46 Retail Sales of Tea by Category: Volume 2014-2019
Table 47 Retail Sales of Tea by Category: Value 2014-2019
Table 48 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 49 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 51 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 52 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook