Guatemala is a country where the majority of consumers are low income earners and have tight budgets and thus tend to shop on a daily basis through independent small grocers, usually buying smaller and more affordable formats. As a result, price is the most influential factor when purchasing hot drinks. Furthermore, the tradition of drinking coffee and other hot drinks on a daily basis is the main market driver in the lower end of the market. Consumers in this group, both children and adults, us...
Euromonitor International's Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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