Hot Drinks in Greece

Hot Drinks in Greece

Hot drinks saw slow retail volume growth in 2019, but a strong retail current value decline. In May 2019, the VAT rate on hot drinks fell from 24% to 13%. Retail prices declined as a result, leading to a value decline. This reduction in VAT offset the effects of the introduction of excise tax on coffee, which resulted in price hikes and had a negative impact on volume growth in previous years.

Euromonitor International's Hot Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Hot Drinks in Greece
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Coffee Continues To Dominate, But Tea Consumption Is Growing
Coffee On-the-go Is A Key Trend Affecting Sales of Hot Drinks
Nestlé Hellas Remains Dominant, But More Players Enter Coffee and Tea
Health and Wellness and Premiumisation Affect New Product Launches
Forecasts Are Optimistic for Coffee and Tea
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Rapid Foodservice Growth Hampers Retail Growth
Growth for Both Packaged and Unpackaged Products
Fresh Ground Coffee Pods Increases at the Expense of Instant
Competitive Landscape
Marketing and Launches Maintain Nestlé's Lead
Increasing Fragmentation, Mainly Due To Fresh Coffee
New Launch Contributes To Private Label Maintaining Its Share
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2014-2019
Table 27 Retail Sales of Coffee by Category: Value 2014-2019
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 29 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 32 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 33 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024
Headlines
Prospects
Emerging Tea-drinking Culture Offers Opportunities
Green Tea Boosted by the Health and Wellness Trend
Functional Products in the Spotlight
Competitive Landscape
Lipton Grows Due To New Launches and Strong Brand Support
Twinings Increases Its Value Share Despite Fierce Competition
Fruit/herbal Tea Is Becoming More Fragmented and Local
Category Data
Table 39 Retail Sales of Tea by Category: Volume 2014-2019
Table 40 Retail Sales of Tea by Category: Value 2014-2019
Table 41 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 42 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 44 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 45 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 46 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Slower Decline Due To the Cold Winter
Competition From Other Products Hampers Growth
Lower Sugar Products Have A Minimal Impact
Competitive Landscape
Nestlé Hellas's Nesquik Brand Leads, But Sees A Share Decline
Jotis Remains the Leading Company Thanks To Its Hemo Brand
Cadbury Drinking Chocolate Grows Despite the Health Trend
Category Data
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

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