Hot Drinks in Denmark
As life resumed a greater degree of normality after the height of the COVID-19 pandemic in 2020 and 2021, the market adjusted to pre-pandemic consumption patterns in 2022. As a result, off-trade volume growth of hot drinks was lower than during the pandemic, while on-trade sales experienced a strong increase as consumers returned to consuming hot drinks in consumer foodservice outlets and at their workplaces.
Euromonitor International's Hot Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Hot Drinks in Denmark
- Euromonitor International
- December 2022
- List Of Contents And Tables
- HOT DRINKS IN DENMARK
- EXECUTIVE SUMMARY
- Hot drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
- MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
- Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- COFFEE IN DENMARK
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Growth in foodservice as lifestyles return to normal while retail sales slow compared to the pandemic years
- Slight slowdown in retail e-commerce as consumers return to shopping in store
- Demand grows for organic coffee in 2022
- PROSPECTS AND OPPORTUNITIES
- Preference for high quality brands puts pressure on private label in coffee over the forecast period
- Positive growth for retail e-commerce though some slowdown expected as consumers return to pre-pandemic shopping habits
- Growing demand for Fairtrade, organic, ethical and vegan coffee over the forecast period
- CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2017-2022
- Table 27 Retail Sales of Coffee by Category: Value 2017-2022
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2017-2022
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
- Table 31 NBO Company Shares of Coffee: % Retail Value 2018-2022
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2019-2022
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2022-2027
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
- TEA IN DENMARK
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Demand for retail sales of tea slows in 2022 as foodservice reopens and Danes return to their workplaces
- Strong performance of fruit/herbal tea and green tea while demand rises for organic tea
- Bolstered by its strong Pickwick brand, Merrild Kaffe A/S retains the lead in tea in 2022
- PROSPECTS AND OPPORTUNITIES
- Growing café culture boosts demand for tea over the forecast period
- Health and wellness trend boosts demand for tea with potential health benefits as well as organic tea
- Modern grocery retailers remains the largest channel for tea although retail e-commerce registers the highest growth
- CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2017-2022
- Table 38 Retail Sales of Tea by Category: Value 2017-2022
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2017-2022
- Table 40 Retail Sales of Tea by Category: % Value Growth 2017-2022
- Table 41 NBO Company Shares of Tea: % Retail Value 2018-2022
- Table 42 LBN Brand Shares of Tea: % Retail Value 2019-2022
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2022-2027
- Table 44 Forecast Retail Sales of Tea by Category: Value 2022-2027
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
- OTHER HOT DRINKS IN DENMARK
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Contraction in other hot drinks as consumer demand drops due to resumption of normal lifestyles
- Supermarkets and hypermarkets remain the leading channels for other hot drinks though retail e-commerce erodes some share
- Greater focus on health and wellness in other hot drinks though organic not as successful in chocolate-based flavoured powdered drinks
- PROSPECTS AND OPPORTUNITIES
- Chocolate-based flavoured powder drinks perceived as unhealthy
- Other hot drinks witnesses growing competition from the more dynamic coffee and tea categories over the forecast period
- Seasonality impairs consumption of other hot drinks
- CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027