Homewares in Turkey

Homewares in Turkey

Glass homewares recorded slow current value growth over the course of the review period. This was mainly due to increasing price competition as the products became more widely available in popular discounter chains. From 2018 onwards, slow growth turned into stagnation as its unit price recorded very limited growth, while the unit prices of the rest of homewares skyrocketed following the depreciation of the Turkish lira. Beverageware was particularly affected from this, as glass constitutes the...

Euromonitor International's Homewares in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Homewares in Turkey
Euromonitor International
May 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Glass homewares to see a pick-up in current value growth in the forecast period
Dinnerware growth benefits from widening availability in modern retailing
Food storage will continue to benefit from changing lifestyles
COMPETITIVE LANDSCAPE
Pasabahce still leads homewares, but loses share as glass homewares struggles
Price competition increases
Discounters popular with price-sensitive consumers
CATEGORY DATA
Table 1 Sales of Homewares by Category: Value 2014-2019
Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
Table 3 Sales of Homewares by Material: % Value 2014-2019
Table 4 NBO Company Shares of Homewares: % Value 2015-2019
Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
Table 6 Distribution of Homewares by Format: % Value 2014-2019
Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home and garden current value growth rate strengthens in 2019
Some government actions have more success than others
Branded products continue to benefit from retail modernisation
Sales increase through discounters and internet retailing
Current value growth due to rising prices and economic recovery
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources

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