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Homewares in Turkey

Homewares in Turkey

Homewares registered a decline in value sales at constant 2017 prices over the review period due to stagnating disposable incomes and fierce price competition from unbranded and low quality products. Although the vast majority of home and garden products have started to recover, homewares remained an exception and continued to record a sharp decline at the end of the review period. This was mainly due to the fact that a significant VAT reduction on the raw materials used in home textiles and end...

Euromonitor International's Homewares in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOMEWARES IN TURKEY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Homeware Value Sales Predicted To Recover in 2018
Food Storage To Remain the Best Performing Category Over the Forecast Period
Homewares Through Internet Retailing Set To Register Healthy Future Growth
Competitive Landscape
Pasabahce Maintains Its Leading Position
Branded Homewares To Continue To Benefit From Modernisation in the Retailing Landscape
Manufacturers Expected To Invest Heavily in New Product Development
Category Data
Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Records Positive Current Value Growth in 2017
Increasing Price Sensitivity of Consumers Hampers Stronger Value Growth
Branded Home and Garden Gains Significant Value Share in 2017
Internet Retailers and Discounters Play A Key Role in Driving Value Growth
Further Steady Value Growth Anticipated Over the Forecast Period
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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