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Homewares in Taiwan

Homewares in Taiwan

The Taiwanese became desensitised after rounds of food safety scandals during the review period, leading to an overall slowdown in value growth of homewares. In addition, the sluggish economy resulted in more constraints on new purchases. However, when consumers decide to buy new products, they prefer multifunctional or creative products or bigger brands with better quality to justify the higher upfront costs of homewares, especially stove top cookware that most consumers use daily.

Euromonitor International's Homewares in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOMEWARES IN TAIWAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Homewares Remains the Only Entirely Positive Category
Stove Top Cookware Remains Stable Due To Long Replacement Cycles
Unbranded Products Still Account for the Majority of Homewares
Competitive Landscape
Dairy Farm International Holdings Leads Due To Diversified Products
Domestic and International Players Split Homewares Sales Equally
Bonus Points Promotions Help Boost Brand Visibility Among Consumers
Category Data
Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Posts Slower Decline in Overall Value Terms in 2017
Depressed Economic Outlook, Stagnant Housing Market and Revisions in Labour Laws Negatively Impact Overall Performance
the Industry Remains Split Between Domestic and International Players
Homewares and Home Furnishing Stores Maintains Lead in Distribution
Home and Garden Is Expected To See A Slow Recovery
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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