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Homewares in Switzerland

Homewares in Switzerland

The trend towards entertaining friends and family at home contributed to a slightly better performance of homewares in 2016 compared to 2015. Nevertheless, the category posted a stagnant performance throughout 2016. Individuality and creativity are taking the place of exclusive and elegant dinner and table sets. As Swiss people become more interested in cooking, they are also becoming more interested in high-quality kitchen utensils and cookware. However, price promotions and loyalty programmes...

Euromonitor International's Homewares in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    HOMEWARES IN SWITZERLAND
    Euromonitor International
    May 2017
    LIST OF CONTENTS AND TABLES
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of Homewares by Category: Value 2011-2016
    Table 2 Sales of Homewares by Category: % Value Growth 2011-2016
    Table 3 Sales of Homewares by Material: % Value 2011-2016
    Table 4 NBO Company Shares of Homewares: % Value 2012-2016
    Table 5 LBN Brand Shares of Homewares: % Value 2013-2016
    Table 6 Distribution of Homewares by Format: % Value 2011-2016
    Table 7 Forecast Sales of Homewares by Category: Value 2016-2021
    Table 8 Forecast Sales of Homewares by Category: % Value Growth 2016-2021
    Dkb Household Switzerland AG in Home and Garden (switzerland)
    Strategic Direction
    Key Facts
    Summary 1 DKB Household Switzerland AG: Key Facts
    Competitive Positioning
    Summary 2 DKB Household Switzerland: Competitive Position 2016
    Kuhn Rikon AG in Home and Garden (switzerland)
    Strategic Direction
    Key Facts
    Summary 3 Kuhn Rikon AG: Key Facts
    Competitive Positioning
    Summary 4 Kuhn Rikon AG: Competitive Position 2016
    Executive Summary
    Home and Garden Sales Continue Downward Performance in 2016
    Average Unit Prices of Home and Garden Products Continue To Decline
    Ikea Dominates Sales in Highly Fragmented Home and Garden
    Internet Retailing Registers Most Dynamic Performance
    A More Optimistic Outlook for Home and Garden Sales Is Expected
    Key Trends and Developments
    Strong Swiss Franc Combined With Modest Economic Growth Results in Declining Home and Garden Sales
    Home and Gardening Specialist Retailers Continue To See Erosion in Sales
    Brand Polarisation Shapes Home and Garden
    Emerging Retail Concepts
    New Distribution Models/emerging Business Models
    Market Data
    Table 9 Sales of Home and Garden by Category: Value 2011-2016
    Table 10 Sales of Home and Garden by Category: % Value Growth 2011-2016
    Table 11 NBO Company Shares of Home and Garden: % Value 2012-2016
    Table 12 LBN Brand Shares of Home and Garden: % Value 2013-2016
    Table 13 Distribution of Home and Garden by Format: % Value 2011-2016
    Table 14 Forecast Sales of Home and Garden by Category: Value 2016-2021
    Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
    Sources
    Summary 5 Research Sources

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